Cake Mate is a brand of decorating icing looking to reach out to their target market of mothers and children through a new design rebrand. The style was one that reflected the look of a vintage bakery with a modern twist. We used this style because we want the consumer to have their own baker’s experience through the rebrand of the Cake Mate product. The decorating process is aimed to be fun, playful and full of sharing - for the Cake Mate Brand, our goal was a fun experience that can be enjoyed by anyone and everyone.
The Cake Mate packaging is held in a container and inside the container is a piping bag.
When the baking experience is done, the piping bag can be tied back up with its matching coloured string and
put back into the sealed container - guaranting its freshness. The containers are easily stackable
put back into the sealed container - guaranting its freshness. The containers are easily stackable
and with its bright colours are easily noticed on a store shelf.
