The Brief
To create a digital campaign that engaging with consumers digitally throughout the festive season, that helps improve emotional affinity and brand love amongst the Malays.
Challenges
Ramadan/Raya season is when all sort of brands competes to stand out just to be “remembered”. But for Nando’s, it’s about speaking the colloquial language which in return becoming top of mind awareness and brand presence.
Opportunities
When the festive season comes along, tons of hilarious relatable content, memes & videos appear. Nando’s too can put their spin on that, celebrating the festivities with contents that you can’t ignore.
Insight:
Ramadan & Raya juga adalah bulan di mana kiter digalakkan untuk bermurah hati MEMBERI antara satu sama lain.
Idea:
Ada baaanyak jenis beri-memberi we can do! Jadi untuk 2 bulan mulia ni, Nando’s nak encourage people to keep giving each other by giving fun beri-beri ideas yang simple, semua orang pun boleh buat.
End message:
Dekatkan hubungan dengan memberi sebab bila murah hati, semua senang hati!
Launch Video (Announcement Bulan BERi-BERi)
BERi-BERi Main Video
Credit
Client: Nando's Chickenland Malaysia
Agency: Creative Juice KL
CCO: Gigi Lee
CGH: Ho Siew Voon
Senior Writer: Kharlal Nisha
Writer: Zulkhari Zakaria
AD: Faridz Husaini
Business Unit Head: Judy Wong
Brand Director: Jas Samion
Brand Exec: Esther Yow
Producer: Fabian lum
Agency: Creative Juice KL
CCO: Gigi Lee
CGH: Ho Siew Voon
Senior Writer: Kharlal Nisha
Writer: Zulkhari Zakaria
AD: Faridz Husaini
Business Unit Head: Judy Wong
Brand Director: Jas Samion
Brand Exec: Esther Yow
Producer: Fabian lum
Production: Directors Think Tank
Director: Zaim Rosli
EP: Pat Singh
Producer: Lee Zin Yau
DP: Arvin Tharan
Editor: Haren Chen
Post: Sotong Potong Studio
Director: Zaim Rosli
EP: Pat Singh
Producer: Lee Zin Yau
DP: Arvin Tharan
Editor: Haren Chen
Post: Sotong Potong Studio
