This is Amador started out as a research project focusing on the history of blackletter typefaces. Amador is a digital typeface created by Jim Parkinson in 2004, combining the old hand craft ideology of letterforms to a more digital age.

I worked to research fonts themselves over time, creating a narrative history of its evolution through cultures and time, as literacy increased and the need for easy access and legible text became increasingly important.

This research turned into the an exploration of the font itself, looking into the craft of the glyphs themselves. From hand sketches of the decorative to core elements that go into each glyph, I created a system to create new glyphs that would become a part of the set. Based on existing letterforms and symbols from many cultures, I incorporated new ones into the existing identity of Amador.
To test them, I combined the playful attitude that Parkinson incorporates into his work alongside the informative headline that Blackletter's history fines itself anchored in. 
The rest of the research was assembled into a booklet with the research of the typeface and designer. It looks into the physical build of each glyph, compares it to the lifestyles and architecture of the time, and how it parallels to the life of Parkinson as he designed a fully digital blackletter. It concludes with the evolution and consequences of blackletter as it spread internationally over hundreds of years. 
This is Amador
Published:

This is Amador

A research project looking into the history and evolution of typefaces and the designer Jim Parkinson, assembled as a booklet.

Published: