PUBLICATION DESIGNS FOR THE CENTRE FOR EYE RESEARCH AUSTRALIA
Two major editorials, Strategic Review and Visionary, designed for The Centre for Eye Research Australia, a not-for-profit organisation researching how to cure and prevent eye diseases.
The Strategic Review:
The Brief:
To design a 100 page publication outlining the company's structure, values, strategic plan, research team profiles, fundraising, communications and research themes. The publication was to be reviewed for an external panel to provide feedback to the company executives and board on the ways to optimise and enhance in order to meet its goals more efficiently.
The Process:
I worked collaboratively with the communications departments, researchers and the Managing Director to manage approvals, information and data gathering, infographics, graphs and images ensuring everything was accurate and on brand. The brand presence was maintained through colour, font and curved elements from the logo.
The Result:
A comprehensive, text-heavy document which maintained the brand guidelines and put our best foot forward for the panel to review. The document despite being text-heavy was designed in a way to maintain engagement of the reader through use of colours and alternating layouts to maintain a more dynamic flow. The panel feedback was mainly positive and the company stands out well in its internal functions and relations between researchers and other departments as well as the research that has been carried out.
Visionary
The Brief:
To design a 12 page publication that would be distributed to company donors in order to maintain their engagement and trust to the brand and to encourage further donations and support. The publication would provide them with updates on the research and progress their donations have contributed towards as well as what new things were happening within the company.
The Process:
An especially interesting project as the market was mostly elderly people with vision impairment, so designing material within restrictions such as certain colour combinations weren't allowed due to visibility and a minimum font size of 12. These made it difficult to design the pages without too much noise while remaining engaging and interesting. We had to ensure the stories we included would also retain donor trust, encourage donations, show proof that the research being conducted had results that would be of use to them and future generations and that their money was being put to good use.
The Result:
A fresh new design for the Visionary that was different to previous editions that communicated to donors, there were new things happening, with the addition of a prominent Ophthalmologist as the company MD. Articles that provided them with more knowledge on spotting early signs of eye disease, research and implementation of new technology to help treat diseases and giving donors hope that the Centre for Eye Research Australia is working towards a solution and making a real change.
