In the last 10 years, the way we holiday has changed considerably. The internet and smartphones have revolutionised our world view, while our demands in terms of life and leisure time have risen. At the same time, however, climate change and the consequences of mobility are visible as never before.

 

This temporary exhibition looks at some of the changes affecting the holiday land of South Tyrol and also shows how the tourism sector reacts to and even influences them. And, by focusing on eleven trends, it suggests in which direction this journey is leading.