Considering that in 2018, 27 of the 100 most viewed videos on YouTube were from Puerto Rican artists, we asked them to show compassion in a simple way: by giving their smash hit titles
in YouTube a whole new meaning.
For the entire #GivingTuesday, when millions of people searched for their favorite music video,
their titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to donate to givingtuesday.org.
Cannes Lions 2019 / Silver > Entertainment Lions for Music > Fan Engagement / Community Building
Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Artist as a Brand or Cause Ambassador
Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Artist Associated Event or Stunt in Partnership with a Brand or a Cause
Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Fan Engagement / Community Building
Cannes Lions 2019 / Shortlist > Entertainment > Talent: Digital & Social
Clio Music 2019 / Gold> Music Marketing > Partnerships & Collaborations
Clio Music 2019 / Gold> Music Marketing > Social Good
Clio Music 2019 / Gold> Music Marketing > Social Media
New York Festivals Advertising Awards 2020 / Silver > Social Media & Influencer: Platform: YouTube
New York Festivals Advertising Awards 2020 / Silver > Collaborations & Partnerships: Best Use: Celebrity/Influencer
New York Festivals Advertising Awards 2020 / Bronze > Social Media & Influencer: Best Use: Best Use of Influencer
New York Festivals Advertising Awards 2020 / Bronze > Collaborations & Partnerships: Best Use: Social/Environmental Good: Charity/Non-Profit
New York Festivals Advertising Awards 2020 / Finalist> Positive World Impact: Public Service: Unique Partnership: Charity/Non-ProfitNew York Festivals Advertising Awards 2020/ Finalist > Digital/Mobile: Best Use: Social/Environmental Good: Charity/Non-Profit
New York Festivals Advertising Awards 2020 / Finalist> Positive World Impact: Public Service: Unique Partnership: Charity/Non-ProfitNew York Festivals Advertising Awards 2020/ Finalist > Digital/Mobile: Best Use: Social/Environmental Good: Charity/Non-Profit
New York Festivals Advertising Awards 2020 / Shortlist > Branded Content/Entertainment: Discipline: Film - OnlineNew York Festivals Advertising Awards 2020 / Shortlist > Social Media & Influencer: Best Use: Social/Environmental Good: Charity/Non-Profit.
New York Festivals Advertising Awards 2020 / Shortlist > Branded Content/Entertainment: Best Use: Social/Environmental Good: Charity/Non-Profit
New York Festivals Advertising Awards 2020 / Shortlist > Branded Content/Entertainment: Best Use: Social/Environmental Good: Charity/Non-Profit
Effie Latin America 2019 / Silver > Idea De Medios
El Ojo De Iberoamérica / Oro > OJO local > Mejor idea Puerto Rico
El Ojo De Iberoamérica / Bronce > CONTENIDO > Influencer & Celebrities
El Ojo De Iberoamérica / Bronce > DIGITAL & SOCIAL > Acciones en redes sociales
El Ojo De Iberoamérica / Bronce > MEDIA > Bien público y mensajes gubernamentales
El Ojo De Iberoamérica / Bronce > MEDIA > Influencer
El Ojo De Iberoamérica / Shortlist > MEDIA > Uso innovador de plataformas digitales
El Ojo De Iberoamérica / shortlist > SUSTENTABLE > Social
El Ojo De Iberoamérica / shortlist > EL OJO PR > Influencers y Co-creación de contenido
SME Digital Awards 2019 / Gold > Best use of content marketing
SME Digital Awards 2019 / Gold > Best Social Media Campaign
SME Digital Awards 2019 / Gold > Best Social Responsability Campaign
Chief Creative Officer Ogilvy LATAM:
John Raúl Forero
Executive Creative Director:
Rafael Reina
ACD/Innovation Director:
Nánel Rodríguez
ACD/Art Director:
Adriana Álvarez
Copywriter:
Diana Poblador
Art Director:
Luis Eduardo Bedoya
