San Francisco
City Branding
San Francisco has become one of the most expensive places to travel to in the U.S.
and as a result, the number of visitors has decreased. The government wants to create
a new image which incorporates the historical culture and elements with some new style of arts to attract new tourists who are not only interested in history but also appreciate modern art.
To show that San Francisco is not only a historical city but also a city which is surrounding by various types of modern art which include free public art installations. The idea of the branding artwork used the street art as basis, plus the different sizes of circles, and the shape of specific landmarks around the city.
