Send Me a Postcard

charity funding traveling presona ux Social Platform

Executive Summary

Send me a postcard is a social platform for people traveling and wanting to support local communities but also people who wants to make a change from the comfort of their home.

Travelers can create profiles and map their route. They can also propose social change, start charity campaign or choose from existing campaigns. By completing their traveling profile they make themselves available to send postcard from the places they are going to visit. Other members can view an interactive map and choose where they want to receive postcard from as well as the campaign they want to support.

The platform also supports responsible traveling and make travelers aware of the impact they make on the community and the natural environment. The platform would give fundraisers more control over what community they want to support.

Creating Persona - Sample Interview Questions

Goals
What are the goals you're trying to achieve while going on charity website?
What steps are you taking to achieve these goals?

Attitudes and Motivations
Do you have any external or internal motivations for fundraising?
What are the most enjoyable parts of fundraising?

Challenges
What are the most difficult, challenging, annoying or frustrating aspects of donation online?
What are the biggest challenges that prevent you from achieving these goals?

Pain Points
What are the most difficult, challenging, annoying or frustrating aspects of donation online?

Information Sources, Decision Making and Processes
What information formats do you engage with the most?
How do you decide, which organization or charity event to support? Do you use the internet to research organizations and travel inspiration?

Describe a recent charity donation. Why did you consider that charity, what was the evaluation process, and how did you decide to support this charity?
What tasks you have to go through to donate? What do you do first? What do you do next?
o How long does this task typically take?
o Where would you start?
o What would you do next?

Technical background and environment
How much time do you spend online while traveling?
What devices do you use at home and while traveling?
What is the environment that you are using the devices (home, bus, internet café…)?

Personal quote:

“I prefer to travel to be the difference not to see the difference. Always looking for a way to connect with people and make a change in local community happen."

World Traveler Persona

Persona WHO? WHAT? WHY?

Information Architecture Evaluation - Card Sorting

Example Wireframes

Six design principles

Six design principles that underpin 70+ patterns and best practices

for creating rich interaction design on the Web were inspiration for some

of the design choices for Send Me a Postcard platform

01       Make it Direct
02       Keep It Lightweight
03       Stay on the Page
04       Provide an Invitation
05       Use Transitions
06       React Immediately

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