Zed Pod is a special internship program designed by Y&R to capture the best local digital graduates.
Responsible for idea development, visualization and project management.
During the occasion of Zed Fest in Singapore last February, the team had a chance to present their ideas to Y&R Asia. Our ‘4 seconds’ project was considered a potential Cannes candidate by Marcus Rebeschini (Y&R Asia Chief Creative Officer) and highly praised by Hari Ramanathan (Y&R Regional Strategy Director).
Responsible for idea development, visualization and project management.
During the occasion of Zed Fest in Singapore last February, the team had a chance to present their ideas to Y&R Asia. Our ‘4 seconds’ project was considered a potential Cannes candidate by Marcus Rebeschini (Y&R Asia Chief Creative Officer) and highly praised by Hari Ramanathan (Y&R Regional Strategy Director).
The brief is to create an identity for Zed Pod that could capture the energy and freshness of newly graduates and at the same time still convey professional attitude and creativity.
The first drafts with the idea of making the letter 'O' into a pod
The shape was agreed on. Various colors
The final identity kit
