Building a visual language for optimal health
Often a brand requests guidance to create an accurate visual language. When this is identified as the solution, I begin re-building a visual system that can bring uniformity to life in the digital world. What usually exists within the brand framework is fragmented or non-existent pieces.
That framework should have cared for each unique touch point and digital application. That's where I go to work and use design to build the visual language, create consistency, and bring uniformity to the brand. During this process I highlight touch points, build upon ideas, and provide a system for the future.
That framework should have cared for each unique touch point and digital application. That's where I go to work and use design to build the visual language, create consistency, and bring uniformity to the brand. During this process I highlight touch points, build upon ideas, and provide a system for the future.
Working with a copy team, an initial voice and tone was created
One element that was essential to documentation was the brand hierarchy.
Using the framework that was provided, the geometric elements "came to life" so that we could extract a shape and pull out a hero into the messaging. Making the customer the hero in the purchase journey.
Created a uniform typography system to work with all collateral and digital output.
Established a series of photography and styles that could be utilized to show the consumer hero journey
I had the ability to develop unique social media strategy and test innovate card style social feeds.
