I was chosen to create a brand identity for young clothing designer from Grozny, Russia.
The task was to create clear, feminine, elegant identity. The word "ERZU" means "EAGLE" on Chechen language and also is name of one of the brand founder's ancestors. I decided to represent the elegance in the mark by drawing the simple monoline ribbon-like Eagle and the Sun above him. The green color, highlighted among the all-white stationary, represents the uniqueness and difference of the brand among the other local ones. The green color also came from the culture of Chechen Republic.
