This book collection is intended as a gift series for the Christmas season. The publisher wants to see a different approach which will raise new interest and promote sales of this much-loved classic set by unique concept avoiding traditional hand-drawn illustrations.

The basis of the idea is reading in front of the fireplace during long winter evenings.

The idea of reading in front of the fireplace during long winter evening is evoked. The sweater patterns were introduced as elements of winter clothing reflecting concepts of warmth and cosiness. To expand this further, clothing tags have been used for the titles. In addition to that, all elements on the tags have an embroidered texture referring back to the sweater idea.