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Worcester Bosch product launch concept

STORY 1: NEIGHBOURS
Young 20-ish girl (punk/goth style) getting ready for something, an event, concert, date, show getting hair dyed, (as per teaser below, but in home bathroom setting).
Suddenly, “NO NO NO not now” no hot water. Feels radiator in bathroom, stone cold too.
Panic. Hair dripping.
Only one option. Go to neighbours... Looks out of window and only one other light on in street.
Scene cuts to mature, conservatively dressed adults. Cut to shot of Bosch EasyControl being cranked up a few degrees. Door bell rings. 
Adults answer door together and the girl is standing there, dye running down, looking sorry for herself, indicating she and her hair are in desperate need. 
“Help!?” 
Adults look at each, look at her... then big beaming smiles and “Of course...” 
She looks relieved. Adult female shows her upstairs. Male goes to kitchen to make tea. LifeStyle boiler (in kitchen) fires up as you hear shower come on. Man smiles (smuggly) to himself.
Closing shot of adults and girl chatting in lounge.
Text appears: Greenstar LifeStyle. Because life isn’t black and white.
(pan across bathroom floor showing towels covered in dye, strewn around).
Neighbour's story teaser
STORY 2: ARTIST
Artist in studio, suffering from creative block. 
Quick shots of him pacing; agitated; trying to paint but just can’t get going, putting brush to canvas, throwing canvases away, snapping brushes.
Frustration sets in and he collapses into an old chair/sofa.
It’s late evening. Rush hour outside. He’s thinking of calling it a day, looks at watch.
Cold, wet, rain/sleet is hitting the windows of his studio.
Greenstar LifeStyle fires up and he looks up.
Car headlights/tail lights are coming through windows and reflecting colours and shapes into the black surface of the boiler. 
They twist and morph as the cars go by, he watched the colours and shapes spiralling around the reflective surface of the boiler as the vehicles whizz by.
EUREKA moment!
Suddenly he’s animated, inspired.
Quick cut shots of him throwing paint at canvases, brushes rolling around, happy, smiling, exhilarated.
Is in for the night as you see the hands of a clock tick round (at speed).
Following morning.
Exhausted but satisfied, the artist is seen examining a new piece in the early morning light coming thru his studio windows.
Text appears: Greenstar LifeStyle. Because life isn’t black and white.
(pan across table with paint covered pots, brushes dripping slowly onto floor).
Artist's story teaser
STORY 3: INSTALLER / CHAT-TEA
Installer, everyday just busy busy busy. 
Every job a pain. 
Quick shots of him hissing an cursing as he cuts his hands, whacks his head etc. 
No time to stop from job to the next though. “Cup of tea?” He is repeatedly asked from job to job by his customers. Sorry no time, gotta go, next job running late. Shots repeated, “Cup of tea?” “Cup of tea?” “Cup of tea?” “Cup of tea?”
Final scene is new GS Lifestyle service. 
Installer walks in. Smile appears, look of relief. 
“Cup of tea? Yes please.” 
Shot of him taking cover off, cut to cover going back on ( implying easy peasy quick simple). 
Then he sits down at the kitchen table, big smile and starts chatting with his customer, cup tea in hand. 
Text appears: Greenstar LifeStyle. Because life isn’t black and white.
(pan across kitchen table with steaming cup of tea.).
Installer's story teaser
Worcester Bosch product launch concept
Published:

Worcester Bosch product launch concept

Concepts for ‘mini’ stories to launch a new series of boilers. The films would portray life affirming tales; showing that life is not straightfor Read More

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