Group project work aiming to promote volunteering for The Cyrenians, a leading and progressive homeless charity.
Our approach was based on the idea that people felt they didn't have enough time to volunteer and we wanted to show how little time it takes, demonstrating that everyone can take part. Volunteering 2 hours a week is only 1% of time.
Using bright colours and a friendly hand illustrated approach the posters the posters draw attention. Wanting people to interact and relate to the campaign, we designed a website where people could input how they spend their hours in the week to generate their own pictogram.