Group work: Emily Myers, Rebecca Clarke, Cherry Roberts and Heather Smales.
The university brief was to design a museum identity to celebrate the life and work of mathematician and code-breaker Alan Turing. Known for his successful governmental and technical work, Turing also had an eccentric and interesting personal life. The Zero One exhibition provides an insight of this, revealing the man beyond the machines.
The name is intriguing and ambiguous. As well as relating to binary code the name also expresses two elements coming together. We chose to expose the negative space of Zero One, as this represents the 'machine' and we want people to see beyond that.
Geometric shapes from the logo are used throughout the brand in a repeated pattern. This creates an intriguing matrix that reflects coding and how the Enigma machine used to scramble messages.
Direct Mail
Website Design
Private View Invitation
Museum Postcards
The museum is designed to be built up of 4 floors each representing a part of Turing: Life, Machines, Hardship and Legacy. Each subject is reflected in the spacing, colours and lighting of the floor it is shown on. Below are a selection of interior and exterior visuals of the museum.
