Farmers Insurance needed a fresh way to communicate the values of a variety of their insurance products. They wanted to tell stories that were clear, informative but also engaging.
We created an animated world that not only had a distinct and fun brand identity, but also enabled us to create big ideas without a Hollywood budget. It's been so successful that the brand team had to add a whole new section to their guidelines.
Video, Digital banners, Facebook Ads, Landing pages
Role: AD | Team: CD: Cat Penfold, AD: Lauren Daloiso, CW: Jeremy Arkin
Role: AD | Team: CD: Cat Penfold, AD: Lauren Daloiso, CW: Jeremy Arkin
