Therr Maitz is a Russian indie band, that was best selling artist on iTunes and Apple Music Russia in 2015, and won the Best Russian Artist Award at MTV Europe Music Awards 2016. Working with the band as their press secretary, PR and advertising manager I controlled the creation, release and promotion of their singles and EPs.
August 5, 2016 Therr Maitz released acoustic mini-album "Tokyo Roof". It includes 4 songs recorded on the roof of a Tokyo skyscraper. For more than a week the album held the first place in the iTunes alternative music chart and almost for two weeks led the top alternative albums in Google Play.
MY WORK
Cover creation management
- communication with photographer
- control of creation cover by designers, briefing
- coordination of the result with colleagues
Release
- partnership with distribution music services and music platforms (Apple Music and iTunes, VK, Google etc.)
- control of creation of a new branding for Therr Maitz social networks and website, control of branding launch
Promotion
- development and realization of PR campaigns for EP
- preparation of all the materials for promotion (press release, photos)
- control of all interactions between Therr Maitz and media, communication with online and print media, radio stations
- editing of all the results of partnerships (interviews, reviews, announcements)
VIDEO
In support of the EP, Therr Maitz invited their fans to take part in a music video for the song "Silver". The musicians and managers of Therr Maitz are also captured in video.
- control of video creation
- communication with video editor, briefing
- coordination of the result with colleagues
