Brief
Create cost effective packaging for a 8 biscuit dough flavours to be sold at farmers markets and stores. Packaging must contain ingredients, allergies and cooking instructions. Would like eye catching packaging with a contemporary feel.
Solution
With the biscuit dough being packaged in a roll, my solution was to create a slim DL flyer that wrapped around the rolled dough with a expiry date sticker. The flyer would be double sided with branding on the outside and product ingredients and the cooking/ storage instruction information inside.
Inspiration
Typeface
Pattern Elements
Colour Scheme
To keep the patterns uniformed the main element is a circle shape. The shapes have been given a more organic look by applying a brush effect to the vector line in. Eight patterns were chosen by the client with colours matching the flavours of the dough.
Yellow – Chocolate & Salted Carmel
Light Orange – Ginger & Dark Chocolate
Dark Orange – Peanut Butter
Red – Cranberries & White Chocolate
Light Orange – Ginger & Dark Chocolate
Dark Orange – Peanut Butter
Red – Cranberries & White Chocolate
Brown – Coffee & Walnut
Light Blue – Peanut M&M’s
Light Purple – Tipple Chocolate
Dark Purple – Chocolate Chip
Light Blue – Peanut M&M’s
Light Purple – Tipple Chocolate
Dark Purple – Chocolate Chip
Mock up
