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Mashora
Design for consulting company
Client
Mashora is a management consulting company that focuses on consulting, public policy, and development. Design is needed because the project will start working this year. Mashora’s competitors are companies well established in the field. That’s why our client wants design to look smart, serious, and modern. We created serious and minimalistic identity with a font logotype.
Logotype
We’ve told a little story about Mashora with elements of the logo. Serif font shows us that the company is a real expert in the field. Round shaped letters show perfection and good work. The place in the logotype where 'H' becomes 'O' symbolizes unity.
Brand colors
We used an elegant blue color for a brand palette. But this kind of blue looks overly strict, that’s why we added a gradient.
One of our tasks was to made a reference to Arab culture. We decided to make it in more elegant way and put gold in the design, because of an association with sand in a desert.
One of our tasks was to made a reference to Arab culture. We decided to make it in more elegant way and put gold in the design, because of an association with sand in a desert.
Identity
Serious, soft and modern design that looks absolutely stunning on different carriers.
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