Samsung Galaxy A70

Egypt's Ramadan Campaign - 2019

The Ask

Launch Samsung’s Galaxy A70 mobile phone and attract attention during the holy month of Ramadan in Egypt.

Idea

We chose the three most common Egyptian habits in Ramadan and showed how Samsung’s features elevate those habits to enticing experiences through Egypt’s most loved celebrities and figures.

Execution

Dorra Zarrouk

With 32 MP selfies, Ramadan’s nights are more enjoyable.

Yosra El Lozy

With 6.7” displays, Ramadan’s series are more enjoyable.

Ali Mazhar

With a 4,500 mAp battery, Ramadan’s sports are more enjoyable.

Photoshoot duration

1 day for each celebrity.

Celebrity Dorra Zarrouk

Background and Accomplishments

Began her career as a model, then joined a theater troupe where she played in a play by director Taoufik Jebali. She was also elected as the most beautiful Tunisian woman in 2012 by the readership of the Tunisian webzine belle.tn and is member of the Mediterranean Film Festival Jury of Alexandria.

Activity Actress.

Nationality Tunisian, Egyptian.

Celebrity Yosra El Lozy

Background And Accomplishments

An Egyptian actress with great recognition from regional and international film award festivals for her acting in Qobolat Masrouqa, Bel Alwan El Tabeaya, Heliopolis and Microphone. She also voice dubbed several Arabic films and television series.

Activity Actress.

Nationality Syrian, Egyptian.