Brief:
To design a female wrist watch (Indian) in an age group of 16 - 21 by analyzing the existing market.
Interviews of females of different age group were conducted, the subject chosen were of varied demographic, so as to understand the mindset of majority target audience. Design language of the competitors and the current market trends were studied to help in the ideation stage.
The data collected during this period was very helpful during ideation and conceptualization stage.
The CAD modelling of the final concept watch is made in SOLIDWORKS and the renders
were done in KeyShot.