Keep Montgomery County Beautiful - Branding & Digital Campaign
Under my creative direction, I led a design team, strategy unit, focus groups and copywriters to unite and come up with a refreshed brand and messaging campaign for a county entity. Evolving a brand which held such close ties to the Wright Brother's airplane required in depth exploration from every unit. We presented approximately 10 concepts with stellar feedback on the client side that pushed us away from bi-planes and into something unique and fresh for Montgomery County. In addition with our research and strategy we combined the refreshed brand with a messaging campaign to attract new users and enlighten the community about the existence of the Keep Montgomery County Beautiful organization. This was a compelling project, with deep ties around the city and had us feeling refreshed to be in charge of revitalizing such an energetic and purposeful force for Montgomery County.
After the initial strategy session which included focus groups and participant surveys, I provided the client with our high level vision of where we thought this brand could live future forward. After presentation of the strategy document with our mood board we pressed on to design concepts.
A few of the 500 or so iterations that it took for us to dial down the perfect brand mark
With a lot of hard work, strategy, client feedback and iterations we came to a brand mark and logotype that the client was happy with and sits adjacent to the other county entities.
Logo on reverse
Brand mark in one color as well as full color options
In addition to the branding work, we developed a messaging strategy to attract new users to utilize the county service. This strategy was based off of the user research that identifies what we all know. Your community starts at your own doorstep. Be a neighbor who cares.
Ephemera items for display
