For my Graded Unit I was asked to design a logo and create a brand identity for the company 'Fruitful!'. At first I started off gathering various and wide research into existing brands and logos not only surrounding the juice industry. I then looked into design and branding trends for 2019 which gave me an idea on what I wanted my logo to look like to start off. 

When making my logo I started off making complicated illustrations and making things difficult which wasn't helping, I then decided to make use of a 'colourswitch' for my icon and decided to use some logo type this set me off helping me with the rest of my desired deliverables. 

Here you can see my final deliverables and processes through each product