CAMPAIGN PROPOSAL: LA NOCHE PINTA BIEN
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We merged two worlds. The elegant beer and the class of whisky, of Johnnie Walker. Both of them clashing against each other to achieve a great night.
For the keyvisual of the campaign, we visualized two characters mixing with heavy paint strokes with the colors of each brand dancing between themselves and bringing Johnnie Walker and Heineken together. This campaign was a proposal when the clients asked to have a promo that include a Johnnie Walker BlacK Label and 6 bottles of Heineken. However, a mural outside of of the country's biggest convenience stores is a great way to let the people know that Johnnie Walker and Heineken are joining for a limited time.
The campaign that featured Heineken was produced in a more different way, focused on retail stores.
Proposed in 2018.
Agency Network: Garnier BBDO.
Creative Director: Carlos Obando.
Art Director: Jorge Alvarado.
Creative copywriter: Sebastián Acuña, Pablo Garro.
Illustrator and designer: Marv Castillo.
Work created for Garnier BBDO. Do not reproduce without permission.
