In the 1920s, the United States attempted to ban the production and sale of alcohol, thereby banning alcohol consumption in the USA. Needless to say they failed miserably. Throughout the entire country secret bars appeared in no time. These bars were accessible through bookcases, floor hatches and hidden doors, only for those who knew of them. The so-called speakeasy bars.
Due to the spacial limitations of the Stockroom they decided to use this mysterious era as their main source of inspiration. They then managed to create a place like no other. The identity we designed for them had to reflect this vibe.