Amongst a wide spectrum of client projects during my time at Slanted Light the work of re-envisioning the brand was a challenging task. Slanted Light for ten years has been a very unique company know by word of mouth. The challenge of the re-brand was to encapsulate the complicated and nuanced value of Slanted Light in order to draw the attention of new clients.
The design approach was to evoke the emotional feeling that clients have iterated in the past. Clarity and relief in understanding complex emotional problems that are blocking the success of a product, service and or company.