In an era where cheap prices made things too accessible... we became disconnected from what we see and touch, often buying to satisfy our need of looking different every day
A campaign that will spread within the city, from Shoreditch to Oxford Street will show up quiet loudly with its cheeky reminders. We want to build a community based on the value of caring, promoting the emotional worth of old clothing through our workshops and our Virtuousycle app designed to give alternatives to buy new.
A guerrilla campaign will act in areas where clothing shops are sited as well as inside them, so to remember people to think twice before buying new clothing. We want people to switch their need of buying into the desire of keeping tight their olds.
We believe in the power of education and the strength of the community coming together. Valuing those old crafts that seems to become less common, we want to reconnect people to each other and the old values.
