Client: Public Bank Malaysia
The Brief
Public Bank Malaysia was celebrating its 50 years anniversary and wanted several ATL/BTL assets to promote it.
The design was required to use image assets provided by the client.
The Solution
With 50 years of history and a wide range of customers, newspaper was the most effective way to reach Public Bank Malaysia’s target audience. Combining the brand’s signature red with a gold ribbon helps symbolise both appreciation and show the 50 years history the bank had with Malaysia.
The visual design concept was carried out throughout the rest of the assets, including on-ground, special in-store items and official website landing page.
Role: Art Director/Designer
The Star Newspaper: Full Wrap (front)
The Star Newspaper: Full Wrap (back)
The Star Newspaper: Double Spread
On Ground: 50 years Milestone Statue
Golden Memorable Golden Coin for Public Bank Loyal Client
Website Landing Page
