Summary:
Q. How to promote a mobile that wants the world to know that it has got the most powerful mobile processor?
A. Build a Self Driving Car that's powered by the mobile phone's processor.
Long Story:
So we were given this brief to do something incredible for a brand that wanted to promote its powerful processor.
So i did my bit of research on google and this quote caught my attention:
"They say that today's cell phones have more computing power than NASA used to go to the moon in the 1960s."
NASA engineers operating IBM System/360 Model 75 mainframe computers.
Self Driving Cars were being talked about those days, so we thought "How cool would it be if we could use the mobile processor to power the self driving car?"
I quickly called up my friends from engineering to do a quick do-ability check on the concept, and we ended the call with a slight hint of possibility.
Over the following day we dreamt stitched the plan together to present to the client.
Here are the highlights of the plan:
1. Mobile-phone processor(s) to power the Car
2. Design of the car inspired from the Mobile Phone
3. Car to be launched during Auto-Expo
4. The Activation leg would have the Car taken to various consumer touch-points
Later:
*we presented the plan, and the thought was pretty well received by the client, but like always, due to the commercials involved, the idea couldn't sail through and sadly the we had to suggest rather "practical" ideas*
