Shams Oil Campaign
In a saturated market of cooking oils, relying on the product's attributes to improve sales is no longer an option especially that almost all brands provide the same features to an extent, and communicate being the best at a certain factor.
Distinguishing a product/brand from the rest of the flock is tricky when everyone claims the same attributes, therefore a new new approach and mindset is required to grab attention and generate sales and brand loyalty.
Shams oil's campaign aims at doing just that by creating an emotional bond with the ever active women/wives/mothers whom appreciate the diversity of Shams oil in the kitchen, as shams appreciates their efforts and the way they leave their touch on their families on daily bases.
Key Visual
Outdoor Proposals
Point of slae material
Interactive POS Proposals
