Daniela Díaz Franco's profile

Blackforestation - WWF

This year's Future Lions was full of digital pieces matching gadgets and technologies with a brand that could offer a solution to a problem.

We didn' want to propose another one, instead we proposed an installation for WWF.

We wanted to use the Vantablack 2.0 spray, the darkest chemical on earth, and paint with it 3mts fake trees to create a void sensation in the city.

The goal is to make citizens feel and "see" what would the world without trees be, and request them to tag the enterprises responsible for the deforestation we are currently living.

This installaion would be placed in the major cities, making passers be surprised by the void sensation the Vantablack 2.0 spray creates.

Art direction: Carolina Martínez.
Copies: Carol Quesada and Daniela Díaz.
Blackforestation - WWF
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