O Processo Criativo
Português
Queríamos construir uma marca humana, uma marca que fosse única, que as pessoas pudessem de identificar com ela, assim como a comida une as pessoas, queríamos transmitir essa união através da marca. Por isso optamos por uma tipografia manuscrita, como se feita em um pequeno guardanapo, com uma paleta de cores variadas, predominantemente mornas e de tons pastéis para ativar na memória das pessoas suas experiências únicas nas cozinhas de suas casas.
The Creative Process
English
The Gastrônomos company was born from the union of three professional friends passionate about cooking, who after 15 years of working in the gastronomy market for events, decided to undertake and expand their creative cuisine.
We wanted to build a human brand, a brand that was unique, that people could identify with it, just as food unites people, we wanted to convey that union through the brand. So we opted for a handwritten typography, as if written in a small napkin, with a palette of varied colors, predominantly warm and pastel colors to activate in people's mind their unique experiences in the kitchens of their homes.
THANK YOU!
