Branding & packaging —MeatLess

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“Meatless” – vegan product line – branding &packaging

We built the identity and packaging for all the “Meatless” products, including: sausages, bacon, gyros, hamburgers, ribs, kebabs, peperoni, flavored ham. We created a strong and fresh look for the brand, showcasing the variety of products it offers. The packages are very consistent and stand out on the store shelf. We created illustrated characters, drawn in a fresh and humorous style. Each character has attributes that correspond with the product category and taste, helping customers find what they are looking for. The typography corresponds with the entire graphic design and illustrations—it is strong and fun at the same time.

The product is intended for those who can’t or don’t want to eat meat, but are looking for a similar taste. That’s why the idea is to show meat products in a fun vegetable form. We tell the customer – you don’t need to give up your favourite flavors, but you have 100% guarantee that you don’t eat any products of animal origin. The brand invites the customer to enjoy the culinary game, starting from the recipes included on the packaging. The new design says: eating Meatless is fun.

Last but not least, the new packaging means better clarity of labels. Short recipes, the products assets, contents – are very important from the customer's point of view. Especially for vegans who always check the list of ingredients

and value quality.