The Via verda del Serpis is a greenway that follows the old railway line that used to import English coal from Gandia port to Alcoi (Alacant). This greenway crosses amazing mountain ranges comprising of the old railway infrastructure (tunnels, bridges, train stations, etc) and the irrigation system that was derived from the river Serpis (irrigation canals, weirs, windmills, etc). In order to integrate the wayfinding system in its environment, we chose a neo-grotesque typography and designed bold icons to evoke the rockiness and the dryness of the region's mountains (Valencia). The iconic colours are very bright, and their colouring transmits the mediterranean personality and culture. The logo was inspired by the local path signposting, and the rest of the brand emphasises the dynamic nature of the landscape, distinguishing itself from the nearby greenways that are just long dull straight paths.
