Teste Saúde (redesign proposal)
Editorial design
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My job as a branding graphic designer for this client revolved around evaluating all the products being produced by this international group. A publishing brand with many years in the market thought it was suitable to have someone with fresh eyes, overlooking all the editorial and marketing products, to find a way to implement a new design and branding approach. After some time evaluating this client health-related magazine decided to present a "cleaner" version of the same product. I used an already printed and distributed magazine number and, tried to dissolve and remove all the unnecessary elements that were cluttering the communication by adding more white space in between columns and photographic elements. I also focussed on restyling the photographic treatment in use, the title creation and typographical usage, graphic elements applied and finally, created a graphic design look and feel more appealing to a younger target.
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Designed while at Deco Proteste. All rights belong to Deco Proteste
