Visual Identity, UX Design
LANE-EIGHT Visual Identity
Lane Eight’s voice is refreshing for a sports brand, it doesn’t speak in terms that would alienate a specific athlete or a person who may not even consider themselves particularly active. It speaks to and for your everyday folk, sometimes with a touch of wit, always approachable and often clever.
Credit
Creative Direction @maekan
Visual Identity @roywonghoyin
Studio Photography @cl.photo
Brand Strategy @jordanasarahterk
Visual Identity @roywonghoyin
Studio Photography @cl.photo
Brand Strategy @jordanasarahterk