/branding /packaging
Pedon packaging & identity
Do you think legumes are boring? We don’t and the new Pedon Identity proves it. A Brand restyling that brings something fresh and unexpected on a predictable shelf through an international approach.
CLIENT
Pedon works, packages and distributes cereals, legumes and seeds, in Italy and around the world. Its attention to taste, quality and nutrition, and an offer of over 100 lines and 3000 products make the Brand one of the international leaders in this area.
ASSIGNMENT
A complete restyling of the Brand image, including Identity and packaging. A new language that is detached from the current proposal on the shelf of Italian supermarkets and that embodies the Brand philosophy.
SOLUTION
Naturalness and innovation find their expression through the usage of iconic shapes that represent the variety of Pedon products. Visuals are always dynamic and playful thanks to the colorful palette, a handmade Typography and a happy tone of voice. The result is an impactful balance between reliability and creativity.
PROCESS
Restyling of Brand identity, including logo and institutional materials, packaging and website.
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Creative Director: Davide Mosconi
Designer: Miriam Frescura, Andrea Mastroluca, Giovanni Stillittano
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YEAR / 2019
