Vertobase - crypto exchange site





  • Vertobase is crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.

    smart by design™ worked closely on developing Vertobase brand. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange. We started with more literal metaphors such as arrows, but then moved towards an abstract direction, showcasing blockchain and V letter shape.

    With the full branding, we decided to communicate their values — quick, intelligent, modern.
    At smart by design™, we developed a strategy, logo design, and identity materials to help Vertobase launch the new voice, reflecting the innovative work they do.


    Our Role:
    Brand Development
    Brand Identity
    Art Direction
    Brand Guidelines
    Web Design​​​​​​​









  • Intentionally clever - smart by design™

    Aiste - brand direction
    Leo - art director