Looking to diversify BCAA’s core roadside assistance offering and broaden their appeal, we were tasked with creating the brand for a new car share program that targeted millennials and aggressively challenged Car2Go’s market dominance.
Working with BCAA a different kind of car share offering was created, one built around a unique understanding of the needs of British Columbians. Evo became the evolution of car sharing in BC with cars that hold all your friends and your stuff.
