Levi's Music Project

  • Visual identities for two of the young musicians participating 
    in the Liverpool edition of the Levi’s Music Project

    The project collaborates with a rapper, Loyle Carner who 
    mentors 13 young aspiring musicians from/living in Liverpool. 
    As a part of its social media campaign, the project created 
    a bespoke publication distributed at Sound City Festival 
    as well as on Levi’s Instagram page (1/2/3), featuring each 
    musician’s visual identities created by Liverpool-based designers. 

    Through dialogues with the musicians, I developed two artworks 
    with letterings and cut-outs, representing each one’s music style.
  • Year: 2019
    Client: Levi's
    Agency: Warner Music
    Photo: Dean Davies