Fictive school project | MOOD chocolate
The brief was to create an e-commerce chocolate-brand.
The packaging-design and construction for our own fictive chocolate-brand is called MOOD. The name gives the product a positive attitude in a humorous way. The brand points out different emotional moods where it feels good to have a chocolate. The chocolate is 100% vegan and fairtrade certified. It’s a e-commerce based brand that only sells its products online.You can buy one or more cakes or you can choose to buy all the cake into a nice gift box.
The colors are coming throw all of the cakes with a handwritten font and naive illustrations. Each taste is encoded with its own illustration that describe the mood and state of mind you're in, which makes it easy to distinguish them. We have embraced the comic that is often seen in the expression of competitors in the segment.
Embrace your feelings with MOOD
Partying with friends? - Enjoy the CAVA MOOD chocolate
Can't get out of bed? - Enjoy the STAY IN BED MOOD chocolate
Did your phone died? irritated? - Enjoy the DEAD PHONE MOOD chocolate
Got you PMS? - Enjoy the P.M.S MOOD chocolate
Still got you PMS? - Enjoy another P.M.S MOOD chocolate
The perfect giftbox with all 6 different chocolate-flavors.
Why send flowers when you can send MOOD-chocolate giftbox?
Designers: Kristin Adler & Alma Magnusdottir
School: Brobygrafiska
