The Scamproof Crossword.
Polish seniors keep savings in cash. In 2018 they lost over 15 million Euros to thieves claiming to be their granchildren. This criminal phenomenon is called The Grandparent Scam. Most Polish senors solve crosswords in their free time. Mastercard turned enterteiment into education: we published a series of special crossword. Each clue and answear subconsciously teach senors how to avoid scam.
Credits:
Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Mastercard
Campaign name: Scamproof Crosswords
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Poland Warsaw
Production company: Craft Worldwide
Executive creative director: Adrian Botan, Catalin Dobre, Marcin Sosiński
Creative director: Bartek Klimaszewski
Art director: Janina Szwykowska
Copywriter: Tadeusz Konieczny x Zbigniew Marczak, Łukasz Kołakowski
Account director (agency): Małgorzata Tereszczenko, Iwona Kowalczyk, Piotr Łopuszański
Client account director: Marta Życińska, Paweł Kotowski, Marta Borówka
Strategic planner / strategist: Marcin Samek, Paweł Sitnicki
Pr director: Anna Marciniak, Solski PR
Film production: Klaudia Lula Procajło
Director of photography: Igor Procajło
Music: Halo Productions
Agency producer: Mira Klajnberg
Post production: Coloroffon
Post production producer: Rafał Jastrzębski, Vladyslav Kravets
