Working on the brand's identity we landed on "Los Pueblos" - “The People", a concept that reflects the true spirit of Mexican culture, as a combination of traditions and heritage of The People who inhabited the region throughout the history. 

The custom logotype is inspired by Mexican art and culture. The logotype is an illustration of "Mosaicos Pueblos" (National decorative tiles), which originates from pre-Hispanic era and has incited admiration and vast usage among the Latin people. Each illustration is a key part of Mexican traditions, cuisine, and culture.

Los Pueblos celebrates the region's culture in more ways than just their spectacular dishes. While serving high-quality Mexican food, they also serve happiness and joy, passion and energy. 

A place inspired by People.