branding
New Brand | Visual Identity
Client: Argo Ltd
Agency: Energyline
The Client:
Argo Audit Ltd., is an auditing, tax and accounting firm, based in Athens, member of S.O.E.L. (The Institute of Certified Public Accountants of Greece), with its structures to meet the high demands of a modern society. The company was founded in 2018, by D. Mandilaras, G. Delimanis and P. Mandilaras. ARGO AUDIT is a member of AGN International, a worldwide association of separate and independent accounting and consulting firms, serving commercial enterprises and other organizations throughout the world.
The Concept:
The Visual Identity is inspired by the famous ship of Greek Mythology, argo, on which Jason and the Argonauts sailed from Iolcos to Colchis to retrieve the Golden Fleece. Several authors of antiquity discussed the hypothetical shape of the ship. Generally she was imagined like a Greek warship, a galley and authors hypothesised that she was the first ship of this type that had gone out on a high-sea voyage.
The logo we wanted to design was a simple, minimal yet fresh and unique form, portraying the character of the new brand. The first conceptual designs came from the client himself and based on those thoughts we created the logo you see in this presentation. A tight, solid logo made out of circles, illustrating the brands vision of financial prosperity. Meanwhile, we wanted to highlight, the verb "go", in the argo name, depicting the motivational and positive vibe in combination with a deep blue colour inspiring the confidence & the reliability of the brand.
