The All Time company has been creating products for global brands, like IKEA and Walmart, for over 50 years. We were tasked with creating a fresh consumer facing brand, both international in aesthetic, and grounded in values.
Building on the concept of 'time', we created a simple and fluid wordmark to stand out in a busy environment of complex logos and brand marks. We wanted to completely break away from their old identity, that felt "boxed in".
"A home is always running and so are the All Time products that help run it. Life might be full of up and downs, but our products will always be there, making life easy today, easy tomorrow."
Agency: Thought Over Design
Creative Director: Anushka Sani
Designers: Avantika Amladi (Lead), Meera Parikh, Satej Mullick
Animation: Anisha Sirur
