Akshata Karekar's profile

Cha Cha Probiotic Tea Branding

Cha Cha is a probiotic milk tea drink for those bubble tea lovers who also want to keep their guts in check. Organic, and made with fresh 
ingredients everyday, Cha Cha is a lifestyle originating from the bubble tea culture of Hong Kong. Because bubble tea containers create a 
massive plastic waste, Cha Cha is packaged in two mediums: reusable glass bottles as well as aluminium cans, making it super convenient.
The design of the tea is inspired from the scenes of Old Hong Kong, such as the lakes, markets and streets where the the fresh produce that makes these teas comes from. Because tea originates in the Chinese culture, and has spread to the world as a modern well being approach, Hong Kong is a perfect example of the harmony between this old to new culture.  From harvesting hibiscus plants and the cooking of taro, the tea culture starts from the small stalls of old Hong Kong, thus reflecting on the design. The watercolor line work of Hong Kong is paired with contemporary typography to attract the modern market today.
Cha Cha Probiotic Tea Branding
Published:

Cha Cha Probiotic Tea Branding

Published: