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Ambar Light 98
This beer, released by Cervecería del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.
The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican's know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right typography and composition to create the label. Here's Ambar Light 98.
Agency network: Leo Burnett.
Client: Cervecería del Centro.
Creative Director: Manuel Bouza.
Lead designer: Marv Castillo
Project designer and photography art direction: Marv Castillo
Product photography: Paloma Chacón
Account: Ana Laura Murillo.
