Toronto Zoo Campaign

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ZOO CAMPAIGN

This zoo campaign is dedicated to wild animals and is based on showing wild animals up close and in a different way. Design-wise, it has been adopted to guide the recipient's eye using various elements, with an emphasis on using images that convey a feeling that reaches beyond the work area. This series contains four posters illustrating the four different ways the eye enters the work area: unilateral, crossed, circled, and filled.

The campaign was adopted in black and white to give a sense of depth, and the absence of colors symbolizes the stark reality that these animals face in their natural environments, which prompts reflection on the urgent need to preserve wildlife. On the other hand, it leaves an opportunity and space to contemplate the details of animals and their complex tissues for every animal and creature.

The emphasis was placed on the color green due to its association with the green environment that these animals call their home, and the opportunity was taken to shed light on the delicate balance of ecosystems and the urgent need to preserve the habitats that support these creatures.

As for headlines, the title has many meanings. If the title is as shown, it has one meaning, and if you read the words in green and then white, it has another meaning.