A project I designed from scratch for my Branding and Identity course at Otis College.

 

My recent desire to escape LA and travel to the great outdoors took me down a path of branding sustainable, long lasting gear!

 

Each box has a detachable belly-band specific for the product inside. (Pictured: T-Shirt, Climbing Shoes & Climbing Harness). Wrapped around each box is a shot from the wilderness! Bellybands now in color, with additional lines added [Outlast the Rock & Outlast the Waves])

 

Also, logo on fabric as well as on Climbing Gear!

Thank you for viewing my project! 

 

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