Scott Markowitz's profile

Alternatino with Arturo Castro

Alternatino - Season 1
Key Art / Digital Marketing

This artwork was featured as key art for the first season of "Alternatino," a sketch-comedy show about life as a Latin millennial that aired on Comedy Central. Illustrations were produced to demonstrate proof of concept. I participated in a three-day photoshoot to capture Arturo in each of his various personalities/costumes. I retouched and composited together the resulting imagery. Each layout has been modified to accommodate available space as needed to maximize the legibility of relevant information.
Credits
Art Direction & Design: Jamey Welch & Scott Markowitz 
Creative Director: Angelina Battista
Photographer: Gavin Bond
Retouching & Finishing: John Par
Production Director: Trevor Morris
Proof of Concept Sketches
Alternatino with Arturo Castro
Published:

Alternatino with Arturo Castro

This artwork was used to advertise for the 1st season of Alternatino, a sketch show about life as a Latin millenniaI. We first created sketches t Read More

Published: